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Saturday flex could be a strong hint for the next MNF deal

Saturday flex could be a strong hint for the next MNF deal
Published On: Fri, Apr 20
Dec 24, 2017; Santa Clara, CA, USA; Jacksonville Jaguars wide receiver Jaelen Strong (10) catches the ball for a touchdown against the San Francisco 49ers during the second quarter at Levi's Stadium. Mandatory Credit: Kelley L Cox-USA TODAY Sports

The 2018 schedule includes the inevitable flexing of two late-season Sunday games to Saturday. This is not, in my own personal view uninfluenced by anything Ive heard or not heard from anyone at NBC, an insignificant development.

For the first time ever (except in the event of inclement weather and/or collapsing domes and/or inclement weather leading to collapsing domes) the NFL will flex a game from one day to another. When the flexing concept first debuted in 2006 as one of the key features of the then-new Sunday Night Football on NBC, fans clamored for similar flexibility as to the oft-substandard (especially in November and December, when teams that were expected to be very good had become very bad) Monday night slate. Consistently, the league has said that for logistical reasons games cant be flexed from Sunday to Monday and, in turn, from Monday to Sunday.

Perhaps now they can. If it can be done from Sunday to Saturday, it can be done from Sunday to Monday.

Its a powerful signal for the league to send to all networks as the Monday Night Football contract creeps toward expiration. Raising the stakes in this regard is the reality that the Monday contract expires after the 2021 season, a year before all of the other broadcast deals terminate. So Monday night will be in play sooner, and a network that currently has one NFL package could try to land MNF, too. Having a flex component makes the property even more attractive.

Read the complete news article here...


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